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Warriors on the High Wire: The Balancing Act of Brand Leadership in the 21st Century

by Fiona Gilmore

ISBN 13: 9780007112296

Format: Hardcover (215 pages)
Publisher: HarperCollins Business
Published: 16 Jul 2001

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Brand Warriors: Corporate Leaders Share Their Winning Strategies

by Fiona Gilmore

ISBN 13: 9780002558679

Format: Hardcover (256 pages)
Publisher: HarperCollins Business
Published: 20 Oct 1997

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